§ 1 General information
§ 2 Responsible body
Responsible under data protection law for the collection and processing of personal data on this website is:
Name: Sterling Limousines GmbH
Street, house number: Chausseestr. 93 Postcode, place: 10115 Berlin
Tel.: +49 30 84711100
§ 3 Cookies
To make visiting our website more attractive and to enable the use of certain functions, we use socalled cookies. These are small text files that are stored on your terminal device. Cookies cannot execute programs or transfer viruses to your computer system.
Cookies that are required to carry out the electronic communication process or to provide certain functions you have requested are stored on the basis of Art. 6 (1) lit.
f DSGVO. We have a legitimate interest in storing cookies for the technically error-free and optimised provision of our services. Insofar as other cookies (e.g. cookies to analyse your surfing behaviour) are stored, these are treated separately in this data protection declaration.
Most of the cookies we use are so-called 'session cookies';. They are automatically deleted at the end of your visit. Other cookies remain stored on your terminal device until you delete them.
These cookies enable us to recognise your browser on your next visit.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and Subscribe to DeepL Pro to edit this document. Visit www.DeepL.com/profor more information.
activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.
§ 4 Web analysis tools and advertising
4.1 Google Analytics
Our website uses the web analytics service Google Analytics. The provider is Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland ('Google').
Google Analytics uses so-called 'cookies'. These are text files that are stored on your computer and enable an analysis of your use of our website. The information generated by cookies about your use of our website is usually transferred to a Google server in the USA and stored there. The legal basis for the processing of your data is the consent you have given via the cookie consent tool in accordance with Art. 6 para. 1 sentence 1 lit. a) DSGVO.
a) IP anonymisation
We have activated the IP anonymisation function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Google will use this information on our behalf for the purpose of evaluating your use of our website, compiling reports on website activity and providing us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with
other Google data.
b) Demographic characteristics in Google Analytics
Our website uses the 'demographic characteristics' function; from Google Analytics. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics - as shown in the bullet point 'Objection to data collection'.
c) Job processing
We have concluded an order data processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics. d) Storage period
https://policies.google.com/privacy?hl=de&gl=en 4.2 Google Tag Manager
Our website uses the Google Tag Manager from the provider Google. Google Tag Manager is a solution with which marketers can manage website tags via an interface. The tool that implements the tags is a cookie-less domain and does not store any personal data. The tool takes care of triggering other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.
4.3 Google Ads and Google Conversion Tracking Our website uses Google Ads (formerly Google AdWords).
Google Ads is an online advertising programme of the provider Google.
Google Ads enables us to draw attention to our offers with the help of advertising media on external websites and to determine how successful individual advertising measures are. This helps us to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs.
Within the framework of Google Ads, we use so-called conversion tracking.
The advertising material is delivered by Google via so-called 'AdServers'. For this purpose, we use so-called AdServer cookies, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. When you click on an ad placed by Google, a cookie is set for conversion tracking.
Cookies are small text files that the internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify users. These cookies enable Google to recognise your web browser. If you visit certain pages of our website when the cookie has not yet expired, Google and we can recognise that you have clicked on the specific advertisement and have been redirected to this page.
Each Google Ads client receives a different cookie. The cookies can therefore not be tracked via the websites of Ads customers. The following information is usually stored as analysis values for the cookie: unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions), opt-out information (marking that the user no longer wishes to be addressed). The information obtained using the conversion cookie is used to create conversion statistics for Ads customers who have opted in to conversion tracking.
Ads clients learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not wish to participate in the tracking, you can object to this use by easily deactivating the Google conversion tracking cookie via your internet browser under user settings.
You will then not beincluded in the conversion tracking statistics.
The aggregation of the collected data in your Google account is based exclusively on your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a DSGVO). In the case of data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6 (1) lit. f DSGVO. The legitimate interest arises from the fact that we have an interest in the anonymised analysis of visitors to our website for advertising purposes in order to optimise both our web offering and our advertising.
Further information and the data protection provisions can be found in Google's data protection declaration at: https://policies.google.com/technologies/ads?hl=de.
4.4 Google Remarketing
Our website uses the functions of Google Remarketing in conjunction with the cross-device functions of Google Ads and Google DoubleClick from the provider Google.
Google Remarketing analyses your user behaviour on our website in order to classify you in certain advertising target groups and subsequently play suitable advertising messages to you when you visit other online offers (remarketing or retargeting).
The advertising audiences created with Google Remarketing can be linked to Google's cross-device features so that interest-based, personalised advertising messages that have been adapted to you on one device depending on your previous usage and browsing behaviour can also be displayed to you on another of your devices. If you have given your consent, Google will link your web and app browsing history to your Google Account for this purpose. In this way, the same personalised advertising messages can be served on each device on which you log in with your Google Account. To support this feature, Google Analytics collects Google-authenticated IDs of users, which are temporarily linked to our Google Analytics data to define and create target groups for cross-device ad advertising.
You can permanently object to cross-device remarketing/targeting by deactivating personalised advertising in your Google account; follow this link: https://www.google.com/settings/ads/onweb/. The aggregation of the collected data in your Google account is based exclusively on your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a DSGVO). In the case of data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6 (1) lit. f DSGVO. The legitimate interest results from the fact that we have an interest in the anonymised analysis of visitors to our website for advertising purposes.
Further information and the data protection provisions can be found in Google's data protection declaration at: https://policies.google.com/technologies/ads?hl=de. 4.5 Google AdSense
Our website uses Google AdSense, a service for integrating advertisements from the provider Google.
Google AdSense uses so-called 'cookies'; i.e.
text files that are stored on your computer and are used to display advertisements on our website that match our content and your interests.
Google AdSense also uses so-called web beacons (invisible graphics). Through these web beacons, information about visitor traffic on our pages can be statistically analysed for online marketing.
The information generated by cookies and web beacons about the use of our website (including your IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there.
This information may be passed on to third parties by Google. However, Google will not combine your IP address with other data that Google may have stored about you.
If you have given your consent, the storage and processing of personal data is based on this consent in accordance with Art. 6 Para. 1 lit. a DSGVO.
We also have a legitimate interest pursuant to Art. 6 para. 1 lit. a DSGVO in analysing user behaviour in order to optimise both our website and our advertising.
The aggregation of the collected data in your Google account is based solely on your consent, which you can give or revoke at Google (Art. 6 para. 1 lit. a DSGVO).
4.6 Google Fonts
We use 'Google Fonts' (formerly 'Google Web Fonts') on our website, a service provided by Google.
Google Fonts enables us to use external fonts, so-called Google Fonts.
For this purpose, the required Google Font is loaded into the browser cache by your web browser when you call up our website.
This is necessary so that your browser can display a visually improved representation of our texts. If your browser does not support this function, a standard font is used by your computer for display.
The integration of Google Fonts takes place via a server call, usually at a Google server in the USA. This transmits to the server which of our internet pages you have visited. The IP address of the browser of your terminal device is also stored by Google.
We have no influence on the scope and further use of the data collected and processed by Google through the use of Google Fonts.
We use Google Fonts for optimisation purposes, in particular to improve the use of our website for you and to make its design more user-friendly.
This is our legitimate interest in the processing of the above data by the third-party provider.
The legal basis is Art. 6 para. 1 p. 1 lit.
f DSGVO. Further information on Google Fonts can be found at https://fonts.google.com/, https://developers.google.com/fonts/faq?hl=de-DE&csw=1.
4.7 WordPress Stats
Our website uses the WordPress Stats tool to statistically analyse visitor traffic. WordPress Stats is a sub-function of the plugin Jetpack. The provider is Automattic Inc, 60 29th Street #343, San Francisco, CA 94110-4929, USA.
'WordPress Stats cookies remain on your device until you delete them. For further information, please refer to the privacy statements of Automattic: https://automattic.com/privacy/ and notes on Jetpack cookies: https://jetpack.com/support/cookies/.
The storage of 'WordPress Stats' cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f DSGVO.
We have a legitimate interest in the anonymised analysis of user behaviour in order to optimise both our website and our advertising.
§ 5 Google Maps
Our website uses the Google Maps service of the provider Google via an API (Application Programming Interface).
To ensure data protection on our website, Google Maps is deactivated when you enter our website for the first time. A direct connection to Google's servers is only established when you independently activate Google Maps (consent according to Art. 6 para. 1 lit. a DSGVO).
This prevents your data from being transferred to Google the first time you enter our website.
After activation, Google Maps will save your IP address. This is then usually transferred to a Google server in the USA and stored there. After activating Google Maps, the provider of this site has no influence on this data transfer.
§ 6 Contact form
If you contact us by e-mail or via a contact form, the transmitted data including your contact details will be stored in order to be able to process your enquiry or to be available for follow-up questions. This data will not be passed on without your consent.
The data entered in the contact form is processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You may revoke your consent at any time. An informal communication by email is sufficient for the revocation.
The legality of the data processing operations carried out until the revocation remains unaffected by the revocation. Data transmitted via the contact form will remain with us until you request us to delete it, revoke your consent to store it or there is no longer any need to store the data. Mandatory legal provisions - in particular retention periods - remain unaffected.
§ 7 User account
When you open a user account, you agree that your inventory data such as name, address and e-mail address as well as your usage data (user name, password) are stored.
This gives you the opportunity to log in to our website with your e-mail address and your personal password. § 8 Use and disclosure of data
We will neither sell to third parties nor otherwise market the personal data that you provide to us, e.g. by e-mail (e.g. your name and address or your e-mail address).
Your personal data will only be processed for correspondence with you and only for the purpose for which you have provided us with the data. For the processing of payments, we pass on your payment data to the credit institution commissioned with the payment.
The use of data that is automatically collected when you visit our website is only for the purposes stated above. The data will not be used for any other purpose.
We assure you that we will not pass on your personal data to third parties unless we are legally obliged to do so or you have given us your prior consent.
§ 9 SSL or TLS encryption
Our website uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as enquiries that you send to us as the site operator.
You can recognise an encrypted connection by the fact that the address line of the browser changes from 'http://' to 'https://' and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties. § 10 Storage period
Personal data that has been communicated to us via our website is only stored until the purpose for which it was entrusted to us has been fulfilled. Insofar as retention periods under commercial and tax law must be observed, the storage period for certain data may be up to 10 years.
§ 11 Data subject rights
With regard to the personal data concerning you, as a data subject, you have the following rights visà- vis the data controller in accordance with the legal provisions:
11.1 Right of revocation
Many data processing operations are only possible with your express consent. If the processing of your data is based on your consent, you have the right to revoke your consent to the processing of data at any time with effect for the future in accordance with Art.
7 (3) DSGVO. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
Storage of data for billing and accounting purposes remains unaffected by a revocation.
11.2 Right to information
You have the right to request confirmation from us, pursuant to Article 15 of the GDPR, as to whether we are processing personal data relating to you.
If such processing is taking place, you have the right to obtain information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or criteria for determining the storage period, the existence of a right of rectification, erasure or access to your personal data.
the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it has not been collected from you by us, the existence of automated decisionmaking including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing concerning you, as well as your right to be informed about which guarantees exist in accordance with Art.
46 of the GDPR if your data are transferred to third countries.
11.3 Right of rectification
In accordance with Art.
16 DSGVO, you have the right at any time to demand the immediate correction of any inaccurate personal data relating to you and/or the completion of your incomplete data.
11.4 Right to deletion
You have the right to request the deletion of your personal data in accordance with Art.
17 DSGVO if one of the following reasons applies:
a) Your personal data are no longer necessary for the purposes for which they were collected or otherwise processed;
b) You revoke your consent on which the processing was based pursuant to Art.
6 (1) a or Art. 9 (2) a DSGVO and there is no other legal basis for the processing; c) You object to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Article 21(2) of the GDPR;
d) The personal data have been processed unlawfully;
e) The deletion of personal data is necessary for compliance with a legal obligation under Union law or the law of the Member State to which we are subject;
f) The personal data was collected in relation to information society services offered pursuant to Art. 8(1) DSGVO;
However, this right does not exist insofar as the processing is necessary: a) to exercise the right to freedom of expression and information; b) for compliance with a legal obligation which requires processing under Union or Member State law to which we are subject or for the performance of a task carried out in the public interest or in the exercise of official authority vested in us; c) for reasons of public interest in the area of public health pursuant to Art. 9(2)(h) and (i) and Art. 9(3) DSGVO;
d) for archiving purposes in the public interest, scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the GDPR, insofar as the right of the data subject is likely to render impossible or seriously prejudice the achievement of the purposes of such processing, or for the establishment, exercise or defence of legal claims.
If we have made your personal data public and we are obliged to erase it in accordance with the above, we shall take reasonable steps, including technical measures, having regard to the available technology and the cost of implementation, to inform data controllers which process the personal data that you, as the data subject, have requested that they erase all links to your personal data or copies or replications of such personal data.
11.5 Right to restrict processing
You have the right to request the restriction of processing (blocking) of your personal data in accordance with Art. 18 DSGVO.
To do this, you can contact us at any time at the address given in the imprint. The right to restriction of processing exists in the following cases:
a) If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
b) If the processing of your personal data has happened / is happening unlawfully, you can request the restriction of data processing instead of erasure.
c) If we no longer need your personal data, but you need it to exercise, defend or enforce legal claims, you have the right to request restriction of the processing of your personal data instead of deletion.
d) If you have lodged an objection pursuant to Art. 21 (1) DSGVO, a balancing of your interests and ours must be carried out.
As long as it has not yet been determined whose interests prevail, you have the right to demand the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, such data may - apart from being stored - only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State. 11.6 Right to information
If you have asserted the right to rectification, erasure or restriction of processing against us, we are obliged to notify all recipients to whom your personal data have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. In accordance with Art.
19 of the GDPR, you have the right to be informed about these recipients upon request.
11.7 The right not to be subject to a decision based solely on automated processing, including profiling.
You have the right not to be subject to a decision based solely on automated processing - including profiling - which produces legal effects concerning you or similarly significantly affects you, in accordance with Article 22 of the GDPR.
This shall not apply if the decision
a) is necessary for the conclusion or performance of a contract between you and us, b) is authorised by legislation of the Union or the Member States to which the controller is subject and that legislation contains adequate measures to safeguard your rights and freedoms and your legitimate interests, or
c) is done with your express consent.
However, decisions in the cases referred to in (a) to (c) may not be based on special categories of personal data pursuant to Article 9(1) of the GDPR, unless Article 9(2)(a) or (g) applies and appropriate measures have been taken to protect the rights and freedoms and your legitimate interests.
In the cases referred to in (a) and (c), we shall take reasonable steps to safeguard your rights and freedoms and your legitimate interests, including at least the right to obtain the intervention of a person responsible, to express your point of view and to contest the decision.
11.8 Right to data portability If the processing is based on your consent pursuant to Art. 6 (1) lit. a DSGVO or Art.
9 (2) lit. a DSGVO or on a contract pursuant to Art. 6 (1) lit. b DSGVO and is carried out with the help of automated processes, you have the right, pursuant to Art.
20 DSGVO, to receive your personal data that you have provided to us in a structured, common and machine-readable format and to transfer it to another controller or to demand that it be transferred to another controller, insofar as this is technically feasible.
11.9 Right of objection Insofar as we base the processing of your personal data on the balance of interests pursuant to Art.
6 (1) lit.
f DSGVO, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on this provision. The respective legal basis on which processing is based can be found in this data protection declaration.
If you object, we will no longer process your personal data concerned unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims (objection under Article 21(1) of the GDPR). If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for the purpose of direct advertising (objection pursuant to Art. 21 (2) DSGVO).
You have the possibility, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise your right to object by means of automated procedures using technical specifications.
11.10 Right of appeal to the competent supervisory authority pursuant to Art.
77 DSGVO In the event of breaches of the GDPR, data subjects shall have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged breach. The right of appeal is without prejudice to any other administrative or judicial remedy.
The supervisory authority responsible for us is:
Berlin Commissioner for Data Protection and Freedom of Information
Visitor entrance: Puttkamer Straße 16 - 18 (5th floor)
Phone: 030/138 89-0 E-mail: firstname.lastname@example.org
§ 13 Legal validity of versions in other languages
This document shall be governed by and construed in accordance with German law. It shall be drawn up in German and English.
In the event of any discrepancies between the German and English versions, the German version shall prevail.